The relationship platform
for behavioral health.
One branded experience holding clients, families, and alumni. It starts the day treatment does, and it stays for years after discharge.
$50KARR · in 3 months
7paying providers
1,109clients served
70%client WAU / MAU
[traction]
The problem
Behavioral health operates on 1% visibility in care, and 0% after it.
During treatment
What limited visibility costs
Authorized days at riskEvidence happens between touchpoints and misses the UR review.
Stays cut shortDisengagement surfaces after the decision to leave has formed.
Gains lost at homeThe client gets the program. The family gets an hour a week.
167 of 168hours of the week unseen · outpatient
1 hr a weekwith the family · residential and adolescent
After discharge
What zero visibility costs
Risk seen too lateRelapse surfaces as a crisis, or remains invisible.
Referrals never reach youThe next family goes wherever they search that night.
Payer proof disappearsNo longitudinal outcomes to support contracts and renewals.
40 to 60%relapse within a year · SUD [3]
90 to 100 daysalumni engagement decay [10]
The relationship ends while the outcome is still being decided.
Why now
Holding every relationship required payroll no provider could afford.
1coordinator
cannot continuously hold
60clients in care
+
40families
+
300alumni
The turn: AI can keep up with everyone at once. It follows every check-in and response, remembers the history, summarizes what changed, and shows staff who may need attention. Staff decide what happens next.
Judgment is still scarce. Presence is not.
The solution
One platform holds every relationship a provider has.
Branded by the provider. Persistent across treatment and beyond.
Clientsown surface · from day one
Familiesown surface · own account
Alumniown surface · same app
↓
One continuous relationship platform, under the provider's brand.The connective tissue across every population: it holds the history, carries the community, and produces consented signals.
↓
SIGNALSwhat changed, who needs attention · from engagement and participation
ACTIONthe next human move, prepared · staff decide
How it works · the AI workflows
The signal arrives with the next move attached.
Notice
Prepare
Decide
Familyprogram director
A family stops showing up and completing program activities. Cuepri detects the change.
The director sees why it matters. The warm outreach is already drafted.
The director decides whether to send it.
In careclinician
A week of check-ins shows a client struggling.
Session prep, the note, and the UR narrative are drafted.
The clinician reviews and signs.
Alumnicoordinator
An alumnus drifts from connected to slipping.
The warm opener is already written.
The coordinator sends it, or calls instead.
The AI calls the play. A person carries it.
The product, at work
The signal is not the deliverable. The next move is.
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The business case
Three ways Cuepri pays for itself.
Authorized days protected
38 to 53%
PHP authorized-day uplift; $339K protected at one site, in a market denied at twice the medical rate. [traction] [6]
Fewer AMA departures
$800 to $1,500
of revenue at risk for every unused authorized day at commercial residential rates. Family participation can reveal AMA risk while staff still have time to intervene. [12]
Admissions earned
25 to 30%
of admissions at best-practice programs come from alumni referrals. One referred admission funds approximately 33 months. [10] [model]
Community involvement beats every established treatment, including CBT, for long-term abstinence. [1]
The landscape
Others own a moment or a population. Cuepri holds the whole relationship.
who it holdsWhole communityclients · families · alumni
Cuepritreatment through years after · clients, families, alumni
One population
BH EHRsKipu · Alleva · the record, not the relationship
AI scribesEleos · the clinician's note
Limbicintake and triage
Measurement-based carea survey on a schedule
Provider AI companionsJimini · Ieso · Xaia · Affiniti · one client, during treatment
Alumni appsCaredFor · Team Recovery · alumni only, from discharge
AI support and wellnessWysa · Brightn · Alongside · Wayhaven · persistent around one person
Episode-bound
Persists after discharge
when it exists
Clinical systems stop with the episode. Alumni software starts after it. Cuepri spans both—and gives the family its own place.
Why Cuepri wins
Built across time, people, and work.
Time
Starts during treatment and persists for years after discharge.
People
The only system built around clients, families, and alumni together.
Work
The staff's workflows live in Cuepri, so the AI runs them up to the decision, not just a note, a survey, or a conversation.
Every admission adds a client and a family. Every discharge adds an alumnus. The relationship history, provider programming, and staff adoption compound with every cohort.
Market, and how we get in
Land on one urgent outcome. Expand into the full relationship platform.
$143B → $400B+US behavioral health, 2024 to 2033 [4]
~28,000US facilities
~17,800treating substance use
Jan 2025CMS reimburses digital mental-health treatment [8]
Land · urgent outcome
CommunityBegin with the provider's priority: alumni growth, family engagement, or client coordination. Current ACV is approximately $6–7K.
→
Expand · within location
ClinicalAdd workflows, insight, documentation, and UR at $30 per active client per month.
→
Scale · across operator
Multi-site rolloutOne location proves the model; deployment expands across the provider's portfolio.
The market just turned on. CMS pays for digital mental-health treatment as of January 2025, and payers now demand continuous evidence of medical necessity. [8]
Community lands the relationship. Clinical expands the value. One location opens the portfolio.
Traction and the model
From $0 to $50K ARR in three months.
Next milestone: $100K ARR by the end of November 2026. [traction]
$50Kcurrent ARR
3 monthsfrom first revenue
$100KNovember ARR target
7paying providers
Land · Community, from $299/moThe whole community priced together: census, alumni, and family. Branded app, Cue, boards, events, family surface. No setup fee, live in days.
Expand · Clinical, $30 per active client/moRoughly $1 a day, roughly 15x ROI: flows, clinician insight, documentation and UR narratives that write themselves.
Expand · Multi-site rolloutOne location proves it; the rollout runs across the operator's portfolio. ~75 multi-site platforms in the target segment alone.
A provider's community compounds with every cohort. Every discharge adds an alumnus; every admission adds a family. [model] Documented alumni-program builds are worth $90K to $580K per facility per year; our 33-months-per-referral model is conservative against them. [11]
The vision
Behavioral health is the wedge into every high-value relationship between appointments.
The same platform applies wherever the outcome unfolds continuously, but the expert only sees the client occasionally.
Now · proven
Behavioral healthClients, families, and alumni across treatment and recovery.
Next · adjacent
GLP-1, weight loss, and med-spasHigh-value programs where adherence, behavior, and relationship determine lifetime value.
Then · platform
Physical health and high-value servicesAny expert-led relationship where human attention is scarce and customer need is continuous.
One credible path
$100M
2,500 locations
× $40K mature-location ACV
× $40K mature-location ACV
Current ACV: $6–7K
Community land → Clinical expansion
100 active clients + Community ≈ $40K
Community land → Clinical expansion
100 active clients + Community ≈ $40K
Equivalent to less than 9% of the roughly 28,000 U.S. behavioral-health facilities—before any adjacent market. [model]
Episodic human attention. Continuous customer need. One missing relationship layer.
The team and the raise
Built by the team incumbents would have to acquire.
Our DNA is experience: turning complex systems into products people understand, trust, and return to.
FS
Faris SweisCo-Founder & CEO
27 years building B2B developer platforms at Microsoft, Telerik, and Progress. Co-founded Sentur, the first IFS-centric digital trauma platform.
Clinical depth
Advised by former addiction-treatment CEOs and clinical leaders with decades across SUD, trauma therapy, and recovery programming.
DT
Dimi TaslakovCo-Founder & COO
Scaled Telerik and OfficeRnD and led transformation at Progress and Sentur. 24 years across product, go-to-market, and operations.
Raising
$2M
- Scale provider acquisition
- Productize deployment and integrations
- Build the longitudinal family and alumni outcomes dataset
What keeps people well is the same thing that lets a program grow.
appendix: sources →
The product
The EHR holds the record. Cuepri holds the relationship.
One provider-branded app, reshaped for clients, families, and alumni.
Appendix · sources for every number in this deck
Every figure traces to a source.
Research · peer-reviewed
[1] Community involvement beats every established treatment, incl. CBT (Cochrane 2020, 27 studies, n=10,565)pubmed.ncbi.nlm.nih.gov/32159228
[2] Family engagement at ~5x standard referral (CRAFT: 64% vs 13%, Miller 1999)pubmed.ncbi.nlm.nih.gov/10535235
[3] 40 to 60% relapse within a year in SUD; 1 in 4 readmitted in 30 dayssciencedirect.com · S0277953621006213
Market and regulatory
[4] US behavioral health $143B → $400B+ by 2033grandviewresearch.com
[5] ~28,000 US facilities; ~17,800 treating substance use (SAMHSA 2024)samhsa.gov · N-SUMHSS 2024
[6] BH denials ~2x medical; 81.7% of appeals overturnedbluebrix.health
[7] Consumer app 30-day retention ~3.3% (vs our 70% WAU/MAU)BMC Digital Health 2024
[8] CMS reimburses digital mental-health treatment since Jan 2025towardshealthcare.com
[9] Kipu acquires Team Recovery, its largest deal ever (Apr 2026)bhbusiness.com
Industry benchmarks · labeled as such
[10] 25 to 30% of admissions from alumni referrals; 90 to 100 day engagement decaycontinuumcloud.com
[11] Alumni-program builds worth $90K+ to $580K+ per facility per yearteamrecovery.io/case-studies
[12] Commercial residential per diems $800 to $1,500+/dayadsc.com
Ours
[traction] figures: internal source of truth · [model]: arithmetic from entry pricing, not a measured resultdata/traction.md · verified citation list: research/Cuepri_Evidence_File.md §7
Cuepri
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